In 2003, the first ever Joe Coffee opened on this iconic corner where Waverly Place meets Gay Street. A true neighborhood spot, Joe’s customers are a great mix of artists, photographers, writers, students, and tourists.
After my food tour, I was dying for a coffee and stumbled upon Joe Coffee. Joe Coffee Company was founded in the West Village in 2003 by Jonathan Rubinstein. He was looking to make high quality coffee and combining it with a unique space for community. They are now close to twenty locations and have a wholesale program. Joe’s quality protocols require cupping (tasting) hundreds of samples of coffee per year and working with importers and exporters. Joe works directly with the local farmers and maintains a good relationship with them. This location I went to is the original location. I got a regular coffee and really enjoyed the quality of it. What a good find!